Leila Osman is a former Girl Scout from Troop 1073 in the Girl Scouts of Nassau County and a 2017 Gold Award Recipient.
For her Gold Award project "Brand New, Brand You," Leila chose the topic of personal branding, hoping to raise awareness through this project.
On April 3, 2017, Leila presented her project to Woodland Middle School sixth- and seventh-graders. During her presentation to the Woodland students, Leila explained how a personal brand is created through verbal cues, including use of tone and pitch when speaking; the written word, such as texting and posting on social media; and outer appearance, including clothing, style and body language. She explained the influence that brands have on social and school life, college, employment, marriage and other areas of life. She concluded by encouraging the students to be proud of who they are and make right decisions regarding friends, classmates and the internet.